Social Media Marketing Course

🎉 Exciting News! 🎉
A brand-new batch for our Social Media Marketing Course is starting on November 5th!

Course Outline

Module 1: Introduction to Social Media Marketing

1. Understanding Social Media Marketing (SMM)
   • Definition and Importance
   • Overview of Social Media Platforms
   • Trends and the SMM Landscape
2. Marketing Funnel Basics
   • Awareness to Conversion
   • Customer Journey and Engagement Levels
3. Setting Goals and Objectives
   • SMART Goals for Social Media
   • KPI Selection and Analytics Tools

Module 2: Platform-Specific Strategies

1. Facebook Marketing
   • Business Page Optimization
   • Facebook Ads and Audience Targeting
   • Content Strategy for Facebook
2. Instagram Marketing
   • Profile Optimization and Aesthetic Consistency
   • Stories, Reels, and IGTV Content Strategies
   • Instagram Ads and Influencer Collaborations
3. Twitter Marketing
   • Twitter for Real-Time Marketing
   • Using Hashtags and Trends
   • Twitter Ads and Metrics
4. LinkedIn Marketing
   • Building a Professional Brand
   • LinkedIn Publishing and Company Pages
   • LinkedIn Ads and Networking
5. YouTube Marketing
   • Channel Branding and SEO
   • Video Types: Tutorials, Reviews, Live Streams
   • Monetization and Analytics

Module 3: Content Strategy and Creation

1. Content Planning and Calendars
   • Creating a Content Calendar
   • Types of Content (Text, Visual, Video, Live)
   • Timing and Consistency
2. Storytelling and Branding
   • Crafting Your Brand Voice
   • Creating Relatable Stories
   • Maintaining Brand Consistency Across Platforms
3. Content Creation Basics
   • Basics of Graphic Design (Canva, Photoshop)
   • Video Editing and Production (Short vs. Long-Form Content)
   • Writing Effective Captions and Calls-to-Action (CTAs)

Module 4: Social Media Advertising

1. Introduction to Social Media Ads
   • Types of Ads (Image, Video, Carousel, Stories)
   • Budgeting and Bidding Strategies
2. Creating Effective Ad Campaigns
   • Targeting and Audience Segmentation
   • Crafting Ad Copy and Visuals
   • A/B Testing and Optimizing Ads
3. Analyzing Ad Performance
   • Interpreting Ad Metrics (CTR, CPC, CPA)
   • Identifying Successful Campaigns
   • Adjusting Strategy Based on Results

Module 5: Engagement and Community Management

1. Building a Community
   • Managing Comments and Messages
   • Engaging with Followers
   • Handling Negative Feedback
2. Leveraging Influencers and User-Generated Content
   • Identifying Relevant Influencers
   • Structuring Influencer Agreements
   • Encouraging and Using UGC for Brand Awareness
3. Engagement Strategies
   • Creating Polls, Quizzes, and Interactive Content
   • Collaborations and Giveaways
   • Keeping Up with Trends and Engaging in Real-Time

Module 6: Analytics and Reporting

1. Understanding Social Media Analytics
   • Key Performance Indicators (KPIs) by Platform
   • Analyzing Follower Growth, Engagement Rates, and Reach
2. Using Analytics Tools
   • Overview of Tools (Google Analytics, Platform Insights, Hootsuite)
   • Data Interpretation for Strategy Adjustment
3. Creating Reports
   • Monthly and Quarterly Report Structure
   • Presenting Findings and Making Recommendations

Module 7: Strategy and Campaign Development

1. Creating a Social Media Strategy
   • Market Research and Competitor Analysis
   • Target Audience Persona Development
   • Budgeting and Resource Allocation
2. Running Campaigns
   • Step-by-Step Campaign Planning
   • Timeline and Milestone Tracking
   • Campaign Evaluation and Case Studies

Module 8: Advanced Tactics and Emerging Trends

1. Influencer Marketing Deep Dive
   • Identifying High-Value Partnerships
   • Structuring Long-Term Collaborations
2. Social Media Automation
   • Tools for Automating Posts and Engagement
   • Balancing Automation with Authenticity
3. Emerging Trends and Platforms
   • New Platforms (e.g., TikTok, Threads)
   • AI in Social Media Marketing
   • Preparing for Future Trends and Challenges

Capstone Project

• Develop a Full Social Media Strategy and Campaign for a Brand
• Present Results and Reflect on the Learning Journey

Course fee: 10,000/- PKR